Industry Intelligence

Alphabet Soup - MPEG over IP

Today we will cover how a MPEG-2 Transport Stream (TS) is carried over an IP network. This video covers the following technical terms: UDP, RTP, TCP/IP, RTCP, OSI, IP, QoS ...


This Is Who We Are

One of the most frequently asked questions by people who have not heard of us is…”What is Blonder Tongue?” It got us thinking, what better way to explain than through a video. We hope you enjoy watching it as much we enjoyed making it. Take a look, this is who we are. ...


Apple Ramps Up iPhone 5C Advertising – But Is It Too Late?

Apple Ramps Up iPhone 5C Advertising – But Is It Too Late? ...


Jewelry Ads Sparkle For Mother's Day

Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season. Data analyzed for MPA-The Association of Magazine Media by MediaRadar, reveal a particularly strong push around Mother’s Day. ...


The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. If marketers have questioned the effectiveness of banner advertising for so long, they must be moving away from this form of advertising, right? MediaRadar analysis reveals this is not actually the case. ...


Financial & Real Estate Ads Rebound

After being down 3% overall in 2013, ad pages from Financial & Real Estate brands rose by 33.5% through the first two month of 2014. Which key categories and brands helped to drive up advertising? ...


Online Video Advertising: How to Get Ahead

While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video advertising practices for publishers and advertisers. ...


Alphabet Soup - MPEG Transport Stream

In today's episode, we use some pictorials to help you further understand what you get as a result of the encoder process. This video covers the following technical terms: OSI, TS, PSI, PSIP, PID, PAT, PMT, STT, MGT, VCT, EIT, ETT, DCCT, DCCST, PES, MPTS, SPTS ...


Alphabet Soup – Encoding

Today, we talk about encoding and go over the various types of encoding. For this primer, we are sticking to audio and video as is used in the Cable TV (CATV) industry. This video covers the following technical terms: MPEG, ISO, IEC, H.264, MPEG-2, MPEG-4, ITU-T, VCEG, JVT, AVC, MP2, AC3, PCM ...


Alphabet Soup – Digital Interfaces

In this episode, we explain the various digital video content types and interfaces. The content may originate from a variety of sources.  Examples include:  a set-top box, DVD player, PC, video game system, or AV receiver. This video covers the following technical terms: SDI, HD-SDI, SD-SDI, HDMI, HDCP, ASI, DVI ...


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