Industry Intelligence

Finding the Balance with G7 Master Qualification helps your publication stand out

By: Jessica Meyer Quality often means doing things right when no one ...


Test PR 0923 Platinum 001

Test PR 0923 Platinum 001 ...


The World is Optimized for Mobile – Are your Emails?

The move to mobile devices is having a significant impact on consumer engagement. This year, 4.55 billion people worldwide will use a mobile phone. By 2016, mobile subscriptions are predicted to reach... ...


An Old School Niche Magazine Meets the Digital Age: A look at the success of Model Railroader’s video subscription platform

How do you attract a young demographic to a brand with ...


Why print is the basis of healthy brand growth: A Q&A with Skip Zimbalist

If you’re looking to grow your brand, start with a solid foundation — a strong print magazine, according to Skip Zimbalist, founder, CEO and chair of Active Interest Media (AIM). And he should know: in its six niche groups, AIM publishes some 55 magazines and counting. ...


Why should publishers adopt XML?

Adoption of XML can and should be a part of every publisher’s best business practices in the multi-channel publishing world. Publishers should be looking for the most efficient mechanism to deliver relevant content to each consumer at the right time and via the right platform. ...


Aggregate and Survive….Personalize and Thrive!

As I gaze upon the screen that is my iPad I’m struck by the similarity that this collection of icons has to a newsstand. My screen, which is unique to me and my habits, of course, is quite busy and very colorful. I’ve set the background of my screen to reflect one of my passions, wilderness canoe tripping, and the reflective imagery is, if I don’t my saying so, a beautiful photograph that I took one evening in far northeastern Ontario. ...


Growing Garden and Gun: How an old-fashioned print philosophy is paying off in the digital age

It’s a tricky balance: improving a prosperous print magazine without alienating ...


Up close with Afar Magazine: How two publishing newbies found the road to travel brand success

How two publishing newbies found the road to travel brand success. Joe Diaz and Greg Sullivan knew they wanted to launch a travel magazine, but they didn’t know how. “We had a steep learning curve,” Diaz says, “because we didn’t come from a publishing background or media background or even a travel industry background.” ...


Managing Customer Data In a Fractured Media Economy: A Q&A with Ogden Publications' Bryan Welch

Is it possible to build and maintain a pristine audience database when your audience research comes from multiple platforms? According Bryan Welch, the answer is yes. Welch, the publisher and editorial director of Ogden Publications Inc., recently shared his insights on managing and growing a strong database. ...


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