Industry Intelligence

Overcoming Boundaries to Subscription and Revenue Growth

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. ...


Netflix for Magazines? Let’s try Uber for Magazines

We’ve seen many forms of the Digital Magazine Newsstand model and nobody has figured out the right formula yet. Apple/Amazon/Google have basically abandoned their efforts. The latest take on this model has been the all-you-can-eat Netflix style offering – pay a single monthly fee for access to thousands of magazines. Unfortunately, as Bloomberg puts it: ...


5 Ways to improve your Digital Publishing; What Adobe isn’t telling you

As a leading digital media company, we hear a lot of ...


3 Frustrations Publishers Face Today

Publishers and content owners are going through a large shift. They are facing new challenges and frustrations with more and more readers accessing their content from mobile devices and desktop. Here are the top three frustrations and concerns I have encountered. ...


How Print Publishers Can Get Their Advertisers Ready For Digital

Perhaps the biggest challenge for publishers in moving beyond the print replica to a responsive reader experience is how to help their advertisers move with them. The advertisers pay the bills, and efforts by publishers attempting to move beyond the replica often stall trying to get their advertisers on board. ...


Making the Decision About Native Advertising

Traditional ads and sponsorships, including full-page ads and IAB banner positions, have fallen short on delivering on either side of the scale. So now publishers are looking to native advertising as a possible solution, albeit with mixed feelings. ...


These Promotions Draw Advertisers Like Magnets

Offering relevant added-value to advertisers can bring additional ads into thin issues. Here are three ideas that can help you make the sale. ...


Ideas for DIY Surveys

There are some great free and inexpensive online survey tools out there. While they’re ideal for research professionals trained in the art and science of surveys, survey novices can also get some excellent use out of them. ...


Why Work with a Full-Service Research Company?

Most online survey services merely provide you with a vehicle to conduct your survey, we offer some reasons to stick with a full-service market research company. ...


MIA Connections Makes a Huge Impact in Travel Industry

The travel industry has come to embrace the value technology brings in keeping a connection with frequent travelers. But most of these efforts focus on engaging customers before or after the act of travel... ...


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