Industry Intelligence

Current Trends in Media Planning and Buying Revealed

[VIDEO] New research from Kantar SRDS and the James G. Elliott Co., Inc. now being released illuminates factors that affect the way media is planned and bought today. Samir "Mr. Magazine™" Husni's video interview with Steve Davis and Jim Elliott, presidents of the sponsoring companies... ...


2015 Report: Understanding Today's Media Buyers

The second Study of Media Planning & Buying from Kantar Media SRDS & James G. Elliott Co validates much that was in the 2013 study but adds more dimension and also asks about programmatic buying. ...


How Agencies Plan and Buy Today

We are very excited to introduce the results of market research designed to help people with responsibilities for advertising sales better understand and meet the information needs of media planners and buyers at agencies today. ...


Disruptive Innovation

The overuse of the buzzwords, “disruptive innovation” and “disrupt” and “disruption” is so prevalent that it has spawned a backlash. In June 2014, New York Magazine ran an article, “Let’s All Stop Saying ‘Disrupt’ Right This Instant.” The Seattle Post Intelligencer carried “Disrupt ‘Disrupt’: A moratorium on ‘disruptive’ hackery,” and many blogs have taken up the cry... ...


7 Website Mistakes too Painful to Ignore

In the United States, 89% of consumers expect businesses to have a website, regardless of size or industry. But as any marketer will tell you, even in the Business-to-Business space, it isn’t enough to just have a website. ...


Giving New Framework to Old Metrics

Anyone who is in charge of content should be obsessed with metrics. The problem is, the industry as a whole can’t decide which metrics matter. ...


Sampling Error’s Effect on Research Results

Are you providing your advertisers and prospects with current and credible data about your audience? With media kit planning just around the corner, it might be time to conduct a readership survey. Read on for important information regarding a key element of a successful survey research project. ...


Overcoming Boundaries to Subscription and Revenue Growth

Creating the best subscription plan for any content provider is a tall order: publishers have to juggle offering the content readers want on the devices and channels readers want to use, in the format readers prefer, at a price readers are willing to pay. ...


Netflix for Magazines? Let’s try Uber for Magazines

We’ve seen many forms of the Digital Magazine Newsstand model and nobody has figured out the right formula yet. Apple/Amazon/Google have basically abandoned their efforts. The latest take on this model has been the all-you-can-eat Netflix style offering – pay a single monthly fee for access to thousands of magazines. Unfortunately, as Bloomberg puts it: ...


5 Ways to improve your Digital Publishing; What Adobe isn’t telling you

As a leading digital media company, we hear a lot of ...


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