Industry Intelligence

The Delicious Secrets to Quick Content

Peanut butter, lunch and an iron fist could, surprisingly, be the secrets to driving content velocity. The concept isn’t as far-fetched as it may seem according Bryan Deluca, Content Operations Director at Hearst Electronics Group, and Andrew Hanelly, SVP Strategy at McMurry/TMG. We joined them for a session at Media Next to peek at their strategies for driving content turnaround and improving audience engagement. ...


10 Quotes You Missed at Media Next

Media Next 2014 came and went in a whirlwind. Taking over two floors of Time Square’s Marriott Marquis, the show gathered some of the brightest minds in publishing to discuss content, advertising, marketing and everything in between. With three jam-packed days in New York City, you’d better believe that there were plenty of amazing ideas floating around. We overheard a few awesome ones that you just can’t afford to miss. Take a look. ...


[Infographic] Integrating Video with Email

It’s true. Forrester Marketing reported that, in one study, including a marketing video in email campaigns improved click-through rates by as much as 300%. Intrigued yet? Well, that’s not all… ...


Audience Development and Engagement: Growing Revenue with Data

members of our Publishers Press team attended the Niche Media Conference in Charleston, SC. This conference brings together a mix of passionate entrepreneurs ranging from owners, publishers, and editors to sales associates. ...


Reengagement Strategies for Email Marketers

Building and maintaining reliable relationships with each of your clients can be one of the best strategies for ensuring customer satisfaction and retention. The challenge, though, comes in scaling your strategies to efficiently connect with many customers on a personal level. ...


[Video] Are Your Messages in the Inbox?

With 70% of “this is spam” complaints being made up of marketing messages, it’s no surprise that email marketers face a few challenges in the medium — the biggest of which is reaching the inbox. In fact, spam costs American firms and consumers nearly $20 billion each year. That’s like buying water for the entire world, twice. Or Iceland. You could just buy Iceland. ...


[Infographic] 7 Deliverability Facts and Fixes That Are Changing the Email Landscape

Email deliverability is top-of-mind among digital marketers. Finding an effective route into subscribers’ inboxes has become a challenge as the email industry has evolved — but there are a few simple tricks to ensure your message reaches your readers. ...


3 Questions That Will Improve Your List Growth Incentives

Growing your email list can be a challenge. Many mailers turn to promotions and giveaways to sweeten the deal for potential subscribers while encouraging them to provide their information. Incentives can be excellent tools for list growth when used correctly — and we can help you do just that by asking a few simple questions. ...


[Infographic] Are Your Messages in the Inbox?

With 70% of “this is spam” complaints being made up of marketing emails, it’s no surprise that marketers face a few challenges in the medium — the biggest of which is reaching the inbox. ...


Creating Effective Links

Adding a link to your email isn’t particularly difficult — but adding multiple and weighing what to link and where can be another story. Link placement and calls to action can make or break the effectiveness of your message. Improving the return on your investment of time and resources can be a few strategic steps away. ...


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