Industry Intelligence

Leveraging Content – Led Social Campaigns

Social media can elevate a brand’s content campaign from good to great — and boost both followers and your profile in the process. But it takes more than the odd tweet or Facebook post to make that difference. We spoke to Carolyn Fox, digital director, National Geographic Travel... ...


Your Universe, The Stars Above, and DRM

By Dick Ryan “There is a brooding dilemma in the twilight zone ...


Job Planning Program Offered as Value-Added Resource

By: Jessica Meyer Publishers Press announced the release of the completely rewritten ...


The Evolution of Change: From A Single Newspaper to a Multi-Media Company

by Samir “Mr. Magazine™” Husni, Ph.D. In the life of any media ...


Making Video Affordable and Profitable: Invest, Engage and Monetize

Video is no longer just for entertainment. Online video is quickly ...


Updated 2014 MPA Magazine Media Factbook sponsored by Publishers Press

Publishers Press and MPA are committed to helping move your business ...


Lyris Canadian Anit-Spam Legislation (CASL) Checklist

If you send marketing email within Canada – or to recipients in Canada – CASL will affect your email program. ...


Creating a Personalized Experience with Dynamic Content

Dynamic content uses the demographic, preference, transactional, and behavioral data you hold on your subscribers to display personalized and relevant pieces of content to them. It's one of the best ways to enhance the relevance of an otherwise ordinary email. ...


Finding the Balance with G7 Master Qualification helps your publication stand out

By: Jessica Meyer Quality often means doing things right when no one ...


The World is Optimized for Mobile – Are your Emails?

The move to mobile devices is having a significant impact on consumer engagement. This year, 4.55 billion people worldwide will use a mobile phone. By 2016, mobile subscriptions are predicted to reach... ...


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