Industry Intelligence

Seeking Gainful Deployment

In the public sector, employment statistics loom large. Among the AdvantageCS software development team,deployment statistics are a far bigger concern. Throughout all the years I’ve worked with Advantage, tools and techniques for installing and upgrading the software have been a constant, if unheralded, focus. ...


There's More Than One Way to Skin ... Digital Content Part 2

In my last post I talked about ways of going beyond or cutting across digital editions and even titles and allowing a user to access content by a certain author, or packaging content with other components such as membership dues, books, e-books, subscriptions, and the like... ...


There is More Than One Way to Skin...Digital Content

With apologies for the distasteful cat reference, content creators (authors, publishers, editors, marketers, photographers, teachers, you get the idea) have more ways to represent, package, and sell digital content than they did just a few years ago. In fact, there are so many ways of even talking about digital content that we usually begin meetings with clients and prospects by defining the terms we all use. This exercise alone reveals the myriad ways of attacking this and often results in creative thinking about other ways of monetizing digital "stuff." ...


Alphabet Soup - MPEG over IP

Today we will cover how a MPEG-2 Transport Stream (TS) is carried over an IP network. This video covers the following technical terms: UDP, RTP, TCP/IP, RTCP, OSI, IP, QoS ...


This Is Who We Are

One of the most frequently asked questions by people who have not heard of us is…”What is Blonder Tongue?” It got us thinking, what better way to explain than through a video. We hope you enjoy watching it as much we enjoyed making it. Take a look, this is who we are. ...


Apple Ramps Up iPhone 5C Advertising – But Is It Too Late?

Apple Ramps Up iPhone 5C Advertising – But Is It Too Late? ...


Jewelry Ads Sparkle For Mother's Day

Magazine media advertising for jewelry brands typically peaks twice during the year: around Mother’s Day and in Q4 for the holiday season. Data analyzed for MPA-The Association of Magazine Media by MediaRadar, reveal a particularly strong push around Mother’s Day. ...


The State of the Banner Ad

People have been proclaiming the death of the banner ad for years. If marketers have questioned the effectiveness of banner advertising for so long, they must be moving away from this form of advertising, right? MediaRadar analysis reveals this is not actually the case. ...


Financial & Real Estate Ads Rebound

After being down 3% overall in 2013, ad pages from Financial & Real Estate brands rose by 33.5% through the first two month of 2014. Which key categories and brands helped to drive up advertising? ...


Online Video Advertising: How to Get Ahead

While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video advertising practices for publishers and advertisers. ...


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